microSHIFT

microSHIFT was founded in 1999 by a team as the founders of the company, the members of the team came from different parts makers with the experience in bike industry for more than 20 years.

Our thinking of product development is to go step by step, it means after we make sure everything is going in a smooth way then we go for the others. We don't outsource or merge a company in order to expand our line-up because it is difficult to get the right spirit of the origin. microSHIFT started from twist type shifters ( We improved what been existed in the market, for example integrated design and easy read-out indicator…) and then we introduced more items – trigger type shifters, FD & RD for MTB, ROAD… year by year. 2007 is an important year to microSHIFT, we introduced our first Dual Control Levers for ROAD ( Our engineers designed the products based on our SHIFT & GO technology and input an innovative design – Independent shift levers to the new shifters. It's not just for to stay away from our competitors' patents, more important is it provides the users a no-confusion controlling. microSHIFT's new concept and performance really caught the attention of the industry.

There're more & more bikes specified with microSHIFT components , and the pro teams also approved the quality and performance by accepting the products sponsorship from microSHIFT ( Cofidis – 2010, Exergy- 2011, Wonderful Pistachios- 2011, CKT- 2011, Vorarlberg-2013, Jelly Belly 2015, Blitz-Memil-2017, Hrinkow-2017, Kuwait-2017…. ). In the meantime the OEM cases ( Specialized, Felt, GT, Cannondale, Giant, Bridgestone, BTwin, Marin Bikes, Batavus – Accell Group, NuVinci- Fallbrook,…) also shows our capability of R&D are reliable & qualified to be accepted by our customers.