Proviz

Proviz is an International Award Winning Sports Brand, distributed in 40 countries and has the largest range of specialist enhanced visibility sports products on the market. It is renowned for its innovation and quality.

It all started in a small flat in London by two brothers in 2008. At the time they were working in corporate jobs in London and it was during their daily commutes by bike to work that they realised the limitations of the products they were using. They identified a gap in the market to provide highly innovative, light-emitting and reflective cycling products. Inspired by their experiences (good and bad!) and with no prior retail or product manufacturing experience they designed five innovative cycling products. It took a lot of time and research to identify and engage the correct manufacturers but the founders had a desire to push innovation and product development in a niche area where they believed it was missing. The founders set about building a brand that would address this need, synonymous with innovation, performance and being highly effective. Most importantly, the desire was to create products that customers loved and that made a difference in their lives.